Who needs a production schedule? Apple say devs don’t


Developers submit apps to Apple for approval and if all goes well, are given an approximate window when their app will appear at the App Store. Recently, an app was given the nod by Apple and its developer told that by the end of the month, it would be at the App Store. Well, three days later, in the first half of the October, it showed up for purchase. For some developers, premature app releases may ease birthing pains, but for some, quite the opposite is true.

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