Pocket, formerly known as Read it Later, and the app I rely on for saving all the articles I come across for offline/later reading, has announced that users across various platforms have saved to Pocket over 240 million times in 2012. The most-saved article this year was “Obama’s Way,” Michael Lewis’s 13,000-word presidential portrait for Vanity Fair, while the most-saved video in Pocket was (you guessed it) Gangnam Style. Some other stats include:
- There are currently 7.4 million users of Pocket
- Users save 10.4 items per second to Pocket
- 75% of active users have connected Pocket to two or more apps or devices
- The computer is the most popular platform for viewing content in Pocket (28%), followed by Android phones (25%), iPhone (21%), iPad (16%) and Android tablets (10%)
Below is an infographic and top 10 list for the most popular ‘pocketed’ items.