Project Momo have broken their first ground in the App Store with PC Dr. Momo. That is not ‘PC’ Politically Correct’ or President’s Choice’. It probably stands for PeeCee or PC or Personal Computer. Dr., meanwhile is probably short for doctor – and momo? I should have asked. Anyway, PC Dr. Momo rides a fine line between dross and distinction. It is not a game nor is it really a reader app. It is a reading app tech demo with the potential that could launch a genre. However, it has a long long way to go before it reaches the popularity it needs to pull the purse strings of App Store shoppers.