Shadow Fight 2 – Definitely Not Hiding In The Shadows

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In a virtual App Store that sees thousands of new game releases a month, how is a company supposed to get noticed?  Some feel they need to turn to publishers like Chillingo or BulkyPix, while others put their trust in PR firms.  Apparently Nekki believes in the power of its own fan base.  Shadow Fight 2 is the mobile sequel to their hit Facebook martial arts game, and so far it has seen 35 million downloads between iOS and Android devices.  Nekki has amassed an amazing 160 million downloads amongst all of their games, which is quite impressive given that they has spent very little on advertising up to this point.  Continue reading…