ZENESSA are right when they say: “McMurphyâ€™s Subliminal App for Cancer Patients canâ€™t replace the appropriate treatment”. And they are right when quite positively, they postulate: “By controlling your thoughts, you CAN change your life”. But in titling their latest app Subliminal App for Cancer Patients by Prof McMurphy (SACPPM), they may have overstepped their already obnoxiously low morals. SACPPM is a stitch job of text fields, a few recorded encouragements and some retina reruns; it stands on the same technology as the other Subliminal ZENESSA apps which tackle various mental issues such asÂ the fear of flying to trying to keep it up (YKWIM). And, in drawing attention to the word subliminal, ZANESSA are playing a somewhat open hand. But that open hand is a dangerous precedent especially at the volatile App Store. ZENESSA have turned cancer into a mental issue.
More after the gap: