The modern internet junkie is the lowest of common denominators. It feeds on rumours, loves unsubstantiated ‘facts’, tires of truth, and salivates for one-eyed wisdom. I am probably one. Apple struggle on and offline against this rock-hurtling beast who incessantly protects the first to complain. Well, Amazon complained.
NBC and McGraw have officially entered the fray: yesterday, the two met on the tube (no, not that one) to discuss nothing less than Apple’s new mobile platform. Rumouring has been stuffy in the last half decade surrounding what very well may debut today, and Terry McGraw, president of McGraw-Hill, elucidated the growing speculation that the iWhatever will run on iPhone OS and have ties with book publishers. 95% of McGraw-Hill’s content is available in some sort of eBook format. The platform should expand to include professional and higher educational materials and we can only speculate on subscription services.