13-inch MacBook Pro with Retina Display now shipping on Apple.com

The 13-inch Macbook Pro with Retina Display joins its bigger 15-inch sibling with the distinction of having the highest resolution found on any laptop. Announced during today’s Apple Media Event, the new 13.3 inch MBP has a Retina Display with 2560 x 1600 pixels (the 15-inch version has 2880 x 1800 pixels), which is nearly double the pixels found on an HDTV. The screen has 29% higher contrast ratio, 75% reduced reflection, IPS technology for 178 degree viewing angle and 300 nit brightness. Just as impressive is that it’s only 0.75 inch thick and weighs 3.57 pounds, nearly a pound lighter than its 13-inch predecessor.

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“Every Dimension”: Retina Macbook Pro TV Commercial

Apple has released a new TV ad – “Every Dimension” – showcasing the Macbook Pro with Retina display that was unveiled at the WWDC keynote 2 days ago. While we’ve seen a great number of Apple commercials for iDevices and iOS in the recent past, it’s been a few years since Apple have released any that feature their Mac products. The base model of the new Macbook Pro will set you back $2199, but it does come packed with a retina display (2880-by-1800 resolution),  2.3GHz quad-core Intel Core i7 processor, 8GB of RAM and a 256GB SSD. Oh yeah, it’s only 0.71″ thin and weighs 4.46 lbs.