As of an hour ago (4:00AM EST), pre-orders for the iPhone 4 went live on Apple’s website. As expected, the 16GB model goes for $199 while the 32GB can be had for $299 (on 2 year term). Strangely enough, the white model isn’t available at this time for pre-order. If you’ve been waiting for this moment to secure your iPhone 4, head on over to the Apple Store and go through the motions. Apple have also set up a link for you to see if you’re eligible for the early upgrade.