Laugh if you will – the creator of the NOMAD hasn’t been competitive in the marketplace in the last handful of years, but this year may mark a turnaround for theÂ beleaguered company. The Zii EGG represents the first significant engineering push which Creative have taken since their glory days around the turn of the millenium. On paper, the new player is an iPod touch killer, however, unlike other iPod touch killers, Creative haven’t betted the farm on hardware alone.
Their platform is based on Google’s Android – a platform which is destined to give the iDevice a run for its money. Creative cannot write software, standing on Google’s back, they may be be given a second chance at influencing the portable market.