It isn’t clear what started the war, but in the chaos of bombs and gunfire, all that matters is staying alive. Apple and Google have each been dancing in awkward, fan-sullying steps since the two decided to get phoney. The first awkward step may have been Apple’s insistence that Android phones forgo multitouch in order to protect the then-precious iPhone hegemony, but then again, no one knows who started the war which has hit both director’s boards. The second – forget the second; suffice it to say that both parties have been stepping on the other’s toes time and time again since the middle of this year. The party is over; Apple and Google’s romance, spurned by a mutual disrespect for Microsoft has decayed into uneasy competition. To make matters worse, Apple’s exclusivity with AT&T may finally be biting them in the apps: Verizon, a potential customer, have begun taking staking stabs at Apple’s iPhone. The carrier, in a vendetta against rival AT&T have the iPhone in their sites, shooting with nothing less than the powerful ammunition, Google Android.
Believe it or not, Google are pushing their own agenda; an agenda that speaks of the strength of the web as the best content distribution system. A strength that will usurp the current juggernaut, Apple’s App Store. It would be a misstep if Google, the undisputed leader on the internet, did not support what is largely, its playground.