comScore study: iPad attracts readers

If you can make out the squiggles on this page, you may well be a potential iPad customer, or at least that is what numbers released by a comScore iPad study suggest. The study comes in several parts, but concentrates on the intended use, demographic, and receptiveness to paid content evidenced by iPad and e-Reader customers. In fact, the iPad already “matches Amazon Kindle in awareness and purchase intent”, helping to cement at least one of the iPad’s uses in the dredges of ostensibility.

While I’ll not contend the research, the bit which gets me is this:

Male and female survey participants had nearly identical favorability around the choice of the name “iPad” In the case of both genders, approximately 49 percent had a positive impression of the name, 27 percent were indifferent, and 24 percent had a negative impression.

Obviously, the group studied by ComScore have never shared maxiPad jokes.

More fun after the gap:

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The iPad and eBook Piracy – Ghost reads?

With speculation that Apple’s new device will be aimed squarely at eBook readers such as Amazon’s Kindle, it may be high time to postulate its role as a modern conduit for the hoisting of eBook pirate’s flags. Not that pirates will directly use the iWhatever for straightforward stealing – though that’s hardly a far stretch – its almost certain popularity may manoeuvre into position as a pirate-pleasuring-platform.

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McGraw-Hill all over iTablet, iSlate, iPad… whatever

NBC and McGraw have officially entered the fray: yesterday, the two met on the tube (no, not that one) to discuss nothing less than Apple’s new mobile platform. Rumouring has been stuffy in the last half decade surrounding what very well may debut today, and Terry McGraw, president of McGraw-Hill, elucidated the growing speculation that the iWhatever will run on iPhone OS and have ties with book publishers. 95% of McGraw-Hill’s content is available in some sort of eBook format. The platform should expand to include professional and higher educational materials and we can only speculate on subscription services.

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From the iPod Screen to the Big Screen – Cory Doctorow’s ‘Little Brother’ Option Sold to Don Murphy

news-littlebrother-bigscreenI will not camouflage the process in which I discovered Cory Doctorow‘s books. Unfortunately, it was nothing so romantic as stealing into a used book shop and thumbing through bins of old books only to discover an interesting cover. eReader’s initial pre-App Store, Jailbreak-only release got me browsing its online shelves for good science fiction in late 2007 and early 2008 – that is where I discovered Doctorow’s Down and Out in the Magic Kingdom.

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A Comparison of three Ebook Reader Apps: Kindle, eReader and Stanza

Three of the more prominent ebook reader applications on our favorite platform are Stanza, eReader, and the Amazon Kindle App. I’m a big book reader, the type ‘bound with real paper’, but I’m not against reading on my iPod Touch as well, especially when faced with some content that is only available as an ebook. So, I’ve downloaded each of these apps, along with a few books for each, and figured I’d give you all a look at each one, and what I think the positives and negatives are.

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