When the iPod arrived on the scene in 2001, it lacked the iTunes store. Of course, users could rip their own CD’s or download from various file-sharing sites. Other options existed, but none ubiquitously had parity with online piracy. Then in 2003, the iTunes music store opened offering tracks in Apple’s locked-down FairPlay version of AAC. Ascribe what you will to the quality of the tracks and selection; snub your nose at those days all you want – in 2007, Apple dropped DRM from its music, raised compression quality, and garnered a fuzzy Samaratin aura from its fans: good news. But while iTunes in many ways forged a new, prosperous path for online music sales, it devolved into a hedged-in business which is first and foremost, looking out for its own. Amazon’s music store is Apple’s primary competition and the two have been playing cats’n mice in each other’s back yards for many years, taking advantage of proprietary market advantages. One such is Amazon’s Daily Deals MP3 sales which allow the online retail giant exclusivity on all Daily Deal sales for 24 hours. Apple won’t have it, however.