Ho hum. The very same Daewoo whose failing buses noisily tractor down motorways all across South Korea, will be releasing the Spark, or Matiz Creative as it will be known in South Korea. The small car will house a 1,0 litre engine, and like the ubiquitous DAP, will hypothetically change transportation forever, demanding imitations and lawsuits from every major manufacturer around the world because of its “stylish and expressive” design. It had better. As GM Daewoo’s VP Mark Labelle put it, the Spark “like the iPod, will become a cultural icon” (Korea Herald).