comScore study: iPad attracts readers

If you can make out the squiggles on this page, you may well be a potential iPad customer, or at least that is what numbers released by a comScore iPad study suggest. The study comes in several parts, but concentrates on the intended use, demographic, and receptiveness to paid content evidenced by iPad and e-Reader customers. In fact, the iPad already “matches Amazon Kindle in awareness and purchase intent”, helping to cement at least one of the iPad’s uses in the dredges of ostensibility.

While I’ll not contend the research, the bit which gets me is this:

Male and female survey participants had nearly identical favorability around the choice of the name “iPad” In the case of both genders, approximately 49 percent had a positive impression of the name, 27 percent were indifferent, and 24 percent had a negative impression.

Obviously, the group studied by ComScore have never shared maxiPad jokes.

More fun after the gap:

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