bitly, one of the most popular link shortening services on the web (25 billion links have been saved since 2008) has not only radically redesigned its web interface, but also introduced some new features that aims at better organizing your URLs. Links are now known as “bitmarks” (think of them as bookmarks for anything interesting you come across on the web) and “bundles”, which are essentially folders which you can assign bitmarks to. They can then be made either private or public, and easily shared with friends and family. Coinciding with the changes, the bitly iPhone app was released today, making it more convenient to keep all those saved links close at hand when on-the-go. With the ability to read your bitmarks offline, bitly can now be used as a read it later tool as well, much like Pocket or Instapaper. bitly for the iPhone is a free download and available now on the App Store.
bit.ly Inc., bitly - Free