London, United Kingdom – Interactive learning company Mindshapes has hired two publishing industry veterans to join the company’s senior staff. Deb Gaffin is Vice President, Marketing and Chris Michaels is Managing Director of Magic Town, the first virtual world for children based on popular picture books. Magic Town launches in March.
Deb Gaffin will oversee branding, consumer insights, strategic marketing partnerships, and the company’s global product launches, with a special focus on building online communities. Gaffin was previously Digital Product & Marketing Director at Nosy Crow, where she managed the creation and promotion of Nosy Crow’s award winning children’s apps. She previously served as VP, Parents and Kids Online at Scholastic Inc. in New York.
Deb Gaffin, Vice President, Marketing said: “I’m thrilled to join Mindshapes, a company that is on the cutting edge of creating immersive digital learning products. Children love Mindshapes’ iPad and iPhone apps, and the virtual worlds we’re launching next will offer even more exciting and enriching learning experiences for both kids and adults.”
Chris Michaels was previously SVP, Publishing at Chorion. He oversaw the company’s activity for books, magazines, digital publishing and computer games for leading children’s and adult entertainment brands including Octonauts, Mr. Men, Olivia, Enid Blyton and Agatha Christie. Prior to that, Michaels was Digital Publisher for adult publishing at HarperCollins UK, where he founded the multi-award winning Angry Robot imprint.
Chris Michaels, Managing Director of Magic Town said: “From the first moment I met the Mindshapes’ founders, I knew this was a company with huge ambition, and the ability to deliver upon it. Having worked with some of the world’s top children’s brands, I know that Magic Town represents a major step forward in helping preschoolers learn through interactive entertainment.”
David Begg, CEO of Mindshapes said: “Deb and Chris bring a wealth of experience in children’s and adult publishing and creating successful digital brand franchises. They will be key to helping us produce game changing digital products that make learning fun for people of all ages.”
Currently, Mindshapes has 9 apps for iOS devices available on the App Store. In 2012, Mindshapes will release Magic Town, a first of its kind virtual world for pre-school children featuring picture books from top publishers as well as original stories and games. Magic Town will be available on computer, tablet devices and mobile phones. Later this year, Mindshapes will introduce Language City, a virtual world game for adults to learn foreign languages.
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Mindshapes’ mission is to change the way children and adults learn through interactive game play. The company was founded in 2010 and has offices in London, New York and San Francisco. Copyright (C) 2010-2012 Mindshapes. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.