If you are not aware of the campaign, Sandisk ran an advertisement against customers, not against a competitor. It insinuated that anyone who bought Apple products was an iSheep. The problem of course is that it alienated a large segment of their would-be customer base in doing so. That, and Sansa have changed tracks now, no longer supported open source firmware, and farming their own OS which is really, really rubbish.

Anyway, an iSheep wouldn't be looked down upon at this site (as I am one), but it is food for thought: do you buy a product because of its marque? Or, do you buy because of its quality, its technological prowess; do you buy because you have the dosh, or do you buy frugally?

If you buy, what are your prerequisites?

Mine:
1. I DO buy based on marque. I will not buy Samsung or LG for many reasons.
2. I also buy because of quality or purported quality - I spend a lot of time reading reviews and comparing notes of people/sites I trust.
3. Technological prowess sometimes has influence on my shopping habits, but often not. I buy what I need, but not because of numbers.
4. I try to be frugal, but often, the lure of a yet unused part of my wallet gets to me.

A horrid cycle!

For a background on iSheep and why it ISN'T a successful campaign; for why users shouldn't be forced to buy another brand because they are considered stupid; for a good read (right?), check out: Why iSheep are better than LemmingS