I have the feeling we're seeing here the same we saw when the music industry didn't manage to adapt to the internet/mp3. I guess in the Publication biz the higher ups are even less up to the task to adapt theit businesses to the "new" technologies. Once the userbase adapts for them they will come running and crying.
The people will get the content they wan't on their system. One way or the other. The only difference is if the publisher will earn something by that, or not.