Before the iDevice, what phone/DAP did you carry? More than one? Be honest
It might sound archaic, but I have only owned a mobile phone 3x. Once in Canada: Some horrid LG Wine pay as you go and two Japanese mobiles. None were good.
The Japanese phones were very hard to use. I had two 15 year olds - the type of person who is all about mobiles - try to find my email address and after 5 minutes, they both gave up. The iPhone ostensibly simplifies many things, but makes some more complicated.
Before owning the iPod touch 1G, I had a Cowon D2 for music playback and before that a Meizu M6 and before that, Minidisc. I was stoutly against the iPod as I thought it sounded rubbish and was for sheep. Now, I love it and realise that Cowon's marketing tactics are completely shepherding.