Subscribing to podcasts not on iTunes Store

Few people know this but iTunes actually allows to subscribe to custom podcasts not on the store itself. You only need a compatible RSS feed address.

To do this:

• Open Podcasts section
• Go to Advanced -> Subscribe to Podcast...
• Enter te URL of the RSS feed for the Podcast
• Enjoy!

Oh! Thanks a lot. I was actually looking for something like that a while back and wondered why there's no app for that.