Great Audi Clean Diesel Advert - Green Police

[shigzeo]

http://www.youtube.com/watch?v=Wq58zS4_jvM

Yeah, so if the government started cracking down like this: ouch, but really nice advert for a car which can be run from filtered Macdonal's grease!

[NineSwords]

There were some funny Ads at the superbowl this year.

But I really have to tell you that this was a Audi ad and not a VW one. :)

Here (http://www.usatoday.com/money/advertising/admeter/2010admeter.htm) is a great site btw. where you can watch and rate them.

[shigzeo]

^^ noted - not a VW advert, but an Audi one. How do you know this is from the superbowl? Does it air all the way over in Germany?

[Thunderclaw]

It was first aired during the Superbowl. I guess they'll be using it everywhere now.

[Nullroar]

Ya, I saw it during the 'bowl. It stood out for a variety of reasons.

1) It seemed to mock the green movement (duh).
2) While it was mocking the green movement, it turned around and LEGITIMIZED the movement -or at least issued the effect of an "if you can't beat them, join them"- by advertising a car that conformed to standards that the ad depicted as ridiculous.
3) (subconscious) - You will notice that only men are being singled out and arrested for being environmentally obtuse. This is absolutely scrutinized and planned before the commercial airs.

Now, the add, as far as MESSAGE, makes no sense. It neither seems to come out for or against the "Green" hysteria that is gripping the nation. It both ridicules it and justifies it.

The only method I have of rationalizing this ad is that it was made to 1) Endear itself towards the superbowl's male demographic (through ridiculing the green movement), 2) Make an effort to pitch itself to the wealthier, upper-middle-class who are in the target audience and can PURCHASE an Audi, by mentioning it's "Green" perks, and 3) Accomplish both of these tasks in a very vague way to maximize exposure and controversy.
("No advertising is bad advertising")

It seems that this strategy worked, as the ad has been featured on the drudge report as well as countless forums and blogs. It is perhaps the second-most-talked-about ad, behind only the Tim Tebow / Focus on the Family ad.