While it is still to early to reliably suss the future, there is definitely something clever about a partnership between three major audio companies. Started in April of this year, ACS and Etymotic joined forces to create force a bit of audiophile air into UK Apple Stores. Apple, undisputedly an audio company, happily obliged, and the HF2 + ACS custom sleeve was born.
More exciting is the buzz this product has created. Apple’s ubiquitous retail presence has led to inadvertent audiophiles who, upon asking a few questions at the store, discover a latent desire to upgrade. The excellent combination has earned a well-placed 2009 iPhone Accessory of the Year from Macworld.