Pocket announces most popular articles/videos of 2012, over 240 million items saved


Pocket, formerly known as Read it Later, and the app I rely on for saving all the articles I come across for offline/later reading, has announced that users across various platforms have saved to Pocket over 240 million times in 2012. The most-saved article this year was “Obama’s Way,” Michael Lewis’s 13,000-word presidential portrait for Vanity Fair, while the most-saved video in Pocket was (you guessed it) Gangnam Style. Some other stats include:

  • There are currently 7.4 million users of Pocket
  • Users save 10.4 items per second to Pocket
  • 75% of active users have connected Pocket to two or more apps or devices
  • The computer is the most popular platform for viewing content in Pocket (28%), followed by Android phones (25%), iPhone (21%), iPad (16%) and Android tablets (10%)

Below is an infographic and top 10 list for the most popular ‘pocketed’ items.

10 Most-Saved Articles

  1. “Obama’s Way” (Michael Lewis, Vanity Fair)
  2. “The ‘Busy’ Trap” (Tim Kreider, New York Times)
  3. “How Apple and Amazon Security Flaws Led to My Epic Hacking” (Mat Honan, Wired)
  4. “I Learned to Speak Four Languages in a Few Years: Here’’s How” (Gabriel Wyner, Lifehacker)
  5. “How Yahoo Killed Flickr and Lost the Internet” (Mat Honan, Gizmodo)
  6. “How Google Builds Its Maps——and What It Means for the Future of Everything” (Alexis Madrigal, The Atlantic)
  7. “Pre to postmortem: the inside story of the death of Palm and webOS” (Chris Ziegler, The Verge)
  8. “Microsoft’’s Lost Decade” (Kurt Eichenwald, Vanity Fair)
  9. “Kill the Password: Why a String of Characters Can’’t Protect Us Anymore” (Mat Honan, Wired)
  10. “Why passwords have never been weaker, and crackers have never been stronger” (Dan Goodin, Ars Technica)

10 Most-Saved Videos

  1. Gangnam Style (4 min.)
  2. Salman Khan at TED 2011 (20 min.)
  3. Bret Victor – Inventing on Principle (54 min.)
  4. Sight (8 min.)
  5. Dumb Ways to Die (3 min.)
  6. DC Shoes: Ken Block’s Gymkhana Five (10 min.)
  7. View from the ISS at Night (4 min.)
  8. Amy Cuddy: Your body language shapes who you are (21 min.)
  9. KONY 2012 (30 min.)
  10. A Conversation with My 12-Year-Old Self (4 min.)

If you’re still saving articles for later viewing the old fashioned way (i.e bookmarking the url somewhere), I highly recommend that you check out Pocket. It’s completely free to use and it makes the entire process an easy one. Pocket is available for iOS, Mac, Google Play, Kindle Fire, your Desktop browser and more. Here’s an overview of how you can save articles to Pocket.

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