Etymotic delivers Awareness app to Android and iOS

Audiophiles are already aware of Etymotic, the company that single-handedly invented the world of inner earphones. Their ER4 series revolutionised portable audio before you were born. I can think of no other name to which my silly bicycle hat is tipped to more often. God bless you Etymotic. Well, their rather well-known app collaboration with Essensy, Awareness, has finally made it to Android, too. Awareness allows you to hear what’s around you no matter that you’re plugged into some of the best noise-isolating earphones in the world. Etymotic have always been about hearing safety. Awareness uses the microphones in their hf3 and mc3 headsets to filter in the important stuff: announcements, safety alerts, etc., so that you can enjoy your music in safety.

Awareness has been available on iOS for a while, but it’s great to see Android getting some love (especially since I’ve become an iBasso DX100 owner). Evidently, you don’t have to be plugged into 4,1 Ice Cream Sandwich to use the functionality, either. (God knows you are damned lucky if you can get 4,1 working on your system.) Now, I don’t have either earphone to test Awareness in iOS or Android, but damn it, it doesn’t matter. Someone will. Enjoy your music in safety, people.

Press stuff after the jump

IFA, Berlin, 4th September 2012 – Etymotic Research, an innovator in hearing wellness solutions, today will debut StreetSonics!® for Etymotic, an app made for Android hf2-an and mc2-an noise-isolating headsets and earphones. The StreetSonics! for Etymotic app lets consumers experience high noise isolation and exceptional sound quality and still be completely aware of their surroundings.  Etymotic is showcasing the hf2-an and mc2-an headsets and earphones, enhanced with StreetSonics! for Etymotic at the 2012 Consumer Electronics Fair, IFA Berlin, Germany.

StreetSonics! is part of the AWARENESS! for Etymotic app family and is designed to work with legacy Android (pre 4.1 OS – Gingerbread and Ice Cream Sandwich) smartphones. The app “listens” to a user’s surroundings and allows the user to mix outside sounds directly into the earphones at a level of their choice. Existing users of Etymotic earphones can check compatibility, register for an unlock code (www.etymotic.com/awareness) and download the StreetSonics! for Etymotic app via the Google Play App Store in mid-September.

UK-based audio app specialist Essency Ltd. developed the new StreetSonics! for Etymotic App specifically for legacy Android (Gingerbread and Ice Cream Sandwich OS) smartphones.  StreetSonics! for Etymotic is based on Essency’s award-winning Awareness!® The Headphone App for iPhone.  The AWARENESS! app was originally available for Etymotic hf3 and mc3 headsets and earphones, designed for use with Apple products. Now, Etymotic makes it possible for owners of legacy Android smartphones (pre 4.1 OS) to program their noise-isolating headsets as well.

By putting control in smartphone users’ hands, StreetSonics! allows listeners to change sound level settings and to hear the world around them as they workout in the gym, jog, ride a bike outdoors, watch TV or a movie, relax at the coffee shop, await a boarding call at the airport, or listen to a podcast while watching kids at the playground.

“Until now, noise isolation meant tuning out,” said Mark Karnes, managing director of consumer products at Etymotic. “When we launched AWARENESS! for Apple devices last year, we brought programmable noise isolation to market for the first time, changing the way people listen to music.  Now, we are able to bring that same experience to millions of legacy Android smartphone devices in time for Christmas.”

Pricing and availability
hf2 at £129.95 and mc2 at £79.95 are in stock now at an authorized dealer, see the Etymotic dealer locator for a dealer or online retailer near you. http://www.etymotic.com/dealerlocator

About Essency
Formed in 2009, UK developer Essency specialises in cutting-edge audio apps for mobile devices, designed to make headphone use safer & more convenient. Essency apps are available for all Apple iOS devices and now for Android. Versions for Windows Phone, Blackberry, PC and Mac will follow. Please visit www.essency.co.uk.

About Etymotic
Etymotic Research is leading the way through all of its company initiatives to educate, advocate, protect, enhance and provide enjoyment of the listening experience for consumers at all ages and stages of life. For more information about Etymotic its hearing wellness mission and its products, please visit www.etymotic.com.

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