Atari announces $100,000 Pong Developer Challenge

Pong is quickly approaching its 40th anniversary and Atari is looking to celebrate by launching the Pong Indie Developer Challenge, where developers are tasked with re-creating their own iOS version of Pong. Selected winners could nab up to $100,000, as well as have their game published under the Atari Brand on the App Store. This follows the recent string of successful indie developed titles like Asteroids: Gunner and Breakout®: Boost.

Atari is looking for some great developers to help bring Pong® to the App Store!

Reimagine Atari’s classic Pong® for a chance to win up to $100,000 and see your vision come to life!

Submit your original take on Pong® for iPhone, iPad and iPod touch devices today. Finalists will launch their games on the App Store later this year under the Atari brand, along with a publishing agreement and full launch support.

It’s your time to remake a classic!

If you’re a developer (or know of some) who has a few brilliant ideas in mind for a modern version of Pong, you can check out the complete details on Atari’s Pong Indie Developer Challenge page right here. This could be your big break!

Press Release

LOS ANGELES – February 28, 2012 - In celebration of Atari’s andPong’s 40th anniversary, the company today announced the official start of its Pong® Indie Developer Challenge, calling on entrants to reimagine the classic game for a chance to win up to $100,000 and see their vision go from concept to market. Beginning February 28, 2012, developers can submit their original take on Pong® for iPhone®, iPad® and iPod® touch devices, with finalists launching their games on the App Store later this year under the Atari brand. Winning entries will also receive a long-term publishing agreement with Atari that includes development, creative resources and full marketing support. Submissions are now being accepted until March 31, 2012, 11:59pm ET, at:

Following the success of Atari’s recent indie-developed mobile games includingAsteroids®: Gunner™, Atari’s Greatest Hits© and Breakout®: Boost, the Pong® Indie Developer Challenge opens the door for up-and-coming developers to deliver the next smash hit. The judging panel will include notable industry figureheads, including original Atari founder Nolan Bushnell, infamous Pocket God creator Dave Castelnuovo, TUAW’s Mike Schramm, and select members of Atari’s executive team. Atari fans can participate by submitting their own votes during the selection of an Atari Community Winner. An additional community voting period will also help to determine overall contest winners, details of which will be revealed soon.

“The Pong® Indie Developer Challenge is a great opportunity to celebrate the 40th anniversary of an iconic game franchise,” said Jim Wilson, CEO of Atari. “We are enthusiastic about working with the independent developer community to evolvePong® through a wide variety of creative concepts and gameplay experiences that will further engage our Atari fan base and introduce new consumers to this pioneering video game franchise.”

For full details regarding the contest and rules, including how to submit, eligibility, timing of submissions and prizes, please visit:


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Atari ( is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®,Backyard Sports®, Deer Hunter®, Ghostbusters®, and Rollercoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (via web browsers, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.

Atari has offices in Los Angeles, New York, Paris, Lyon and London.


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