SmugMug releases free Camera Awesome app

SmugMug, a premium online photo sharing service, has released Camera Awesome, an impressive (and free) camera app that could put even some of the paid camera apps for the iPhone to shame. Designed with a gorgeous interface, Camera Awesome comes loaded with features, including advanced ones like a level for the horizon, or the ability to focus in one spot on your shot and set exposure in another with just a touch. A one-tap “Awesomize” button provides automatic photo enhancements, and sharing images and videos can be done with another tap, or no taps at all – simply turn on auto sharing and continue shooting while they’re sent in the background. And special effects and filters have been designed by renowned photographer Kevin Kubota, which can be purchased separately from within the app ($0.99 per preset). Camera Awesome requires iOS 4.3 or higher and you can download it now for free on the App Store. Given it’s price and feature set, there’s no reason why you shouldn’t check out the (awesome) camera app for yourself. Video trailer and PR after the break.

Camera Awesome SmugMug, Camera Awesome, – Free


Awesomize Your Memories.

awe·some·ize | To trick your friends into thinking you’re a famous photographer.

Camera Awesome takes your photos to the next level by shooting faassst and taking sharper, better-exposed shots. Make your memories come alive with stunning professional effects. 0-Tap sharing on the sites you love.

★ 1-Tap and 0-Tap Sharing
Facebook, Twitter, YouTube, SmugMug, Picasa, Photobucket and Flickr.

★ 1-Tap Awesomize
Touch just once for perfect pictures.

★ Professionally designed special effects
From renowned photographer Kevin Kubota.

★ Beauty, Brains and Blistering Speed
Gorgeous design that gets out of your way.

★ Great Scott! Video Time Travel!
Precording starts before you hit record.

Press Release

MOUNTAIN VIEW, Calif., Feb. 29, 2012 – Camera Awesome captures special memories with the camera you actually own, not the dSLR you’d sell your soul for. It takes your photos to the next level by shooting faster and taking sharper, better-exposed shots. Make your memories come alive with gorgeous effects — and share them on all the sites you love.

To see its awesomeness in action, check out the product video here:
“The iPhone is revolutionizing photography by empowering us to invent the camera you never knew you always wanted. It only takes a few minutes to realize you’re holding the future of photography in your hands. The world will be a better place when everyone has an app worthy of the iPhone camera,” said Don MacAskill, CEO & Chief Geek of SmugMug.

Three Simple Steps

  1. Shoot: Camera Awesome is faaasst, and so simple anyone can use it. And yet, it has high-end features even expensive cameras lack, such as a level for the horizon and the ability to focus on one spot and set exposure on another.
  2. Awesomize: One tap makes your photos come alive with vibrant color.   Hundreds of professional effects, filters and borders transform your memories from forgettable camera phone snappies to gorgeous works of art.
  3. Flaunt: Share on Facebook, Twitter, YouTube, SmugMug, Flickr, Picasa, Photobucket, SMS and email with one simple tap.

At a concert?  Camera Awesome can automatically apply your favorite effect and share as you shoot so your friends who can’t wait won’t have to.

Camera Awesome’s breathtaking collection of filters, textures and frames includes exclusive filters created by Kevin Kubota. Named a Top 10 Wedding Photographer by American Photo, Kubota created the industry’s most popular post-processing actions for Photoshop and Lightroom.

“I was thrilled to create filters for Camera Awesome because of the power it places in the hands of iPhone photographers,” said Kubota. “Kubota filters are the standard for pro photographers around the world who use programs like Photoshop®, and now they are available to everyone via Camera Awesome.”

Camera Awesome is free and available on the App Store.  Learn more at or

About SmugMug
What’s missing from online photo/video hosting and sharing? Passion. Meet SmugMug, with billions of happy photos and millions of passionate customers. A photo sharing service with unmatched security, unlimited uploads, originals archiving, customizable privacy controls and heroic support. We’re committed to providing a fun, safe and simple experience for as little as $5/month or $40/year. Archive, share and print the photos you love with SmugMug. Learn more at

About Kevin Kubota and Kubota Image Tools
Kevin Kubota is one of the Top 10 Wedding Photographers in the world and the genius  behind Kubota Image Tools, source of the industry’s most popular post-processing Actions for Photoshop and Lightroom. Kevin’s work has been featured in publications such as Studio Photography and Design, Rangefinder, Shutterbug, Professional Photographer, American Photo, Popular Photography & Imaging and Nikon advertorials.

About Perfectly Clear by Athentech Imaging
“Awesomize” correction from the “Awesomize” button in the Edit UI is powered by Perfectly Clear technology, the world’s most advanced automatic image correction ( Perfectly Clear’s award winning and patented technology analyzes your photo and applies over 10 different corrections automatically, saving you the time and hassle, making your photos look awesome. Perfectly Clear, and the Perfectly Clear logo, are the Trade-marks of Athentech Imaging, Inc. used under license by SmugMug.

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