Adam Lashinsky’s Inside Apple: How America’s Most Admired–and Secretive–Company Really Works is now available as a hardcover or ebook download. Inside Apple brings readers behind the scenes of the world’s most valuable tech company and reveals business “secrets” that have allowed Jobs to stay one step ahead of the competition.
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era.
If you enjoyed Walter Isaacson’s Steve Jobs biography, and wish to learn more about Apple’s corporate culture, Inside Apple should be on your reading wishlist. You can pick up the ebook for iDevices via iBookstore or Kindle ereaders via Amazon, both of which sell for $12.99.
Inside Apple, by Adam Lashinsky – $12.99