PLapp Available at Special Price to Celebrate App Store Rewind Selection

Seoul, South Korea – The makers of PLapp have announced a special price to celebrate its selection as the Apps Store (South Korea) Rewind 2011 Entertainment App of the Year.

Plapp is a totally unique mobile application that allows users to assemble and customize a selection of 3D model kits, right on their iPad, without the hazards of dangerous glues and pigments, and without having to spend a ton of money on expensive enamels and paints. Owing to its robustness and simplicity, PLapp has been selected as the App Store (South Korea) Rewind 2011 Entertainment App of the Year. This app, normally available for US $4.99 in the App Store’s Entertainment section, will be available – Dec. 15-29 – at the incredible celebrating value of just US $0.99 at entertainment category.

Developed by the Mobile Division of the renowned Korean engineering and technology company, SEMS International, and published by UbiNuri Inc. – a leading mobile gateway between Korea and the world – PLapp is blazing the trail when it comes to bringing model kit building into the 3D, digital realm. By taking the time-tested, and hugely-popular (worldwide) activity of Plamodel kit building, and transferring it into an absorbing 3D experience that offers smooth fluidity of motion and all of the familiar sounds and feels of model kit building, PLapp – which is slated for an iPhone version in February of 2012 – is truly innovating the endeavor of model kit building.

“We really wanted to recreate the experience and allow fans of model kit building to be able to do this, anywhere and anytime – obviously, you can’t build a model kit when you’re on the train, or when you’re on your lunch break,” said Jeonghoon Ahn, producer for SEMS International. “Now, with PLapp, users can, in fact, build 3D model kits, anywhere and anytime, and they can do so without having to consistently pay so much for new paints, enamels and pigments – many of which are, not to mention the expense, potentially hazardous.”

Featuring a crystal clear, and highly-intuitive interface, and an optimized digital environment that captures every visual and audio effect of the model kit building experience, PLapp is a must-have for model kit building enthusiasts, or anyone who appreciates the luxury of being able to compose challenging 3D works, anytime and anywhere, on their iPad.

According to UbiNuri Product Manager, Lena Kwon, PLapp also serves as a model (no pun intended) for a future in which certain favorite pastimes and activities, such as model kit building, can be done with sustainability in mind – something that is a specialty of SEMS International.

“We are thrilled to be working with SEMS on so many levels, but especially because a large part of their focus is on being a global leader in environmental sustainability,” said Kwon. “PLapp is truly an innovation in this regard, because it offers a more sustainable option to the model kit building experience. Obviously there are industries in which environmental sustainability is more of a pressing concern – but, then again, you have to wonder how many resources have been devoured, over the years, in the traditional model kit building realm. This app, developed by SEMS, and published by our team at UbiNuri, truly blazes a trail toward the convergence of mobile applications and sustainability. For us, that’s exciting.”

PLapp has also received Favorite Websites Award (FWA). This is an industry recognized award program that honors creative mobile content. This recognition is seen as the most prestigious one because of the number of outstanding submissions and the rigorousness of the evaluation criteria.

PLapp is available for just US $0.99, in the Entertainment section of the App Store, from Dec. 15 until Dec. 29.

“This is a fun app for anyone who loves working with 3D imagery,” said Ahn, “and the special celebrating price makes it a perfect holiday gift for anyone who loves Plamodel kits. Chances are, once they have built a 3D model with PLapp, they’re going to want to do it again and again.”

App features:
* Five models to choose from( Added to one elaborate model in Dec 2011)
* High quality, intuitive user interface
* Wide texture/decal selection
* Dozens of material options
* Color configuration panel
* Digital sound effects

About UbiNuri:
UbiNuri Inc. is a renowned Korean mobile app distribution hub that has worked with hundreds of developers the world over. UbiNuri’s mobile ecosystem, in distributing important and useful apps such as Cairn Story, BuddyCon, IV Therapy Helper and RingSkin, has been critical in making mobile apps more readily available to the Korean and world markets.

Device requirements:
* Compatible with iPad
* Requires iOS 3.2 or later.
* 45.5 MB

Pricing and Availability:
PLapp 1.0.0 for iPad, normally US $4.99 in the App Store’s Entertainment category, is available from Dec. 15-29 at the special celebrating price of only US $0.99.

SEMS International
PLapp 1.0.0
TheFWA Award
YouTube Video (demo)

SEMS International is a leading Korean company with divisions that specialize in mobile software development, engineering and technology. Always keeping an eye toward environmental sustainability, SEMS develops mobile educational and innovative software – such as PLapp for iPad – that serves not only user needs, but the sustainability needs of the planet, as well. Copyright (C) 2011 SEMS International. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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