PopUp Tap And Discover – The New Interactive Feature Of Mr Wolf 2.0

Brisbane, Australia – Blue Quoll Digital is thrilled to introduce the new “PopUp Tap and Discover” feature to its storybooks starting with the update 2.0 of Mr Wolf and the Ginger Cupcakes. The new feature allows to interact with each page of the book and discover hidden colorful balloons and sounds with a finger tap. On each page there are several spots to interact with, each revealing something funny, joyous or quirky about the characters, the story or what is happening in the page. There are more than 180 balloons and sounds to discover, making Mr Wolf and the Ginger Cupcakes a truly new experience.

“Since its launch, back in May 2011, Mr Wolf and the Ginger Cupcakes has seen a steady growth of its fan base with people leaving enthusiastic comments about the story, its originality and exquisite illustrations and narration; at the same time a consistent proportion of customers regretted the lack of interactivity that would better use the capabilities of iPad and iPhone. We always wanted to take our storybook to the next level without ruining the enchanting storybook experience we had crafted. We came up with the idea of the “PopUp Tap and Discover” feature that we think addresses exactly this necessity”, says Blue Quoll Co-Founder Vincenzo Pignatelli.

With Mr Wolf 2.0, there aren’t apparent changes to the story flow and it is still possible to experience the App as a simple children’s book perfect for bedtime. However, when characters and elements on the page are tapped, a secret world, made up of thoughts, jokes, funny references, is revealed through colorful, funny balloons that pop into view.

There are also several hidden sounds that can be triggered with a tap on each page enhancing the reading experience with auditory feedback.

The “PopUp Tap and Discover” feature is available for all languages however it is localized only for the English, Italian and French version with the other languages coming soon. The text of the balloon is in English for the Spanish, Chinese and Japanese versions of the story.

Mr Wolf and the Ginger Cupcakes is a unique App that has often been featured by Apple in the “New and Noteworthy” as well as the “Staff pick” categories. More recently Mr Wolf figured amongst the top downloaded App for kids in Italy and in the “App of the week” section of the AppStore.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later

Pricing and Availability:
The update is going to be free for those who have already downloaded the full version of Mr Wolf and the Ginger Cupcakes which will be available again at the launch of version 2.0 for $2.99 USD (or correspondent tier amount in other currencies) after the extensive pre-launch sale campaign.

Blue Quoll Digital
Mr Wolf And The Ginger Cupcakes 1.0.4
Download the App
YouTube Video (Trailer)
YouTube Video (2.0 Trailer)

Blue Quoll is a Brisbane-based children’s book App publisher founded in 2010 by acclaimed Italian illustrator based in Australia, Lucia Masciullo and her entrepreneurial partner Vincenzo Pignatelli. The core team includes talented iOS developer Adam Shaw (Kabuki VIsion, LLC) and the exceptional, Italian based, graphic designer Carmela Pignatelli. Blue Quoll Digital aims at delivering the most enchanting, original and fun children’s storybooks on the AppStore reinventing old classics of children’s literature. By collaborating with a team of translator and voice over artists to translate its stories in multiple languages, Blue Quoll Digital also blends into its productions a high educational value. Copyright (C) 2011 Blue Quoll. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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