New York – The global reach of Apple’s Newsstand has never been more obvious than when Business Today, published by the India Today Group, reached a consumer ranking higher than that of traditionally acclaimed business publications from the US.
Content is king, and the readers respect and value good content and presentation more than brand names and geographies of origin. This is the new truth being exposed by convergence in the tablet and smart phone space as it relates to magazines. Magzter Inc., a New York based global digital newsstand has lowered barriers of entry for dozens of publishers to instantly be available across millions of Apple and Android based devices.
The Business Today app on Apple’s Newsstand, powered by Magzter, allows readers to recreate their in-store experience from the comfort of their living rooms. They can browse, preview and purchase single issues or subscriptions all from within the app. Business Today has been able to do this within days and without any additional IT staffing by leveraging the Magzter platform.
This makes it easy for Mumbai and Manila to compete with Manhattan and Manchester. In addition to the ease of commerce on the apps, consumers can find esoteric and regional titles as easily as they would normally access more popular magazines – putting them squarely in the driver’s seat driving magazine popularity and sales.
Business Today’s achievement is commendable in that they have been early movers capturing mind space on the digital frontier. As competition increases, Business Today will have the opportunity to showcase their in-depth reporting, superlative editorials, exclusive insights and regional flavor to increase their readership – something that is right up the alley for the Business Today team.
* Compatible with iPhone, iPod touch, and iPad.
* Requires iOS 5.0 or later.
* Size 1.7 MB
Pricing and Availability:
Business Today Magazine By Magzter Inc. is free and available worldwide through the App Store in the Business category.
Magzter Inc., based in New York, has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don’t have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.