Magzter enters global market after overwhelming response from India
New York – New York based Magzter Inc., owned by group of young Indian entrepreneurs with more than 15 years of global technology and publishing background has today announced that its Digital and Mobile Magazine Store Magzter had exceed all their expectations and well on their way to become the #1 Digital and Mobile Newsstand in the world carving a pie of the $150 billion global magazine market for itself and sharing revenues back to publishers who are on board the store.
Magzter allows publishers to publish their magazines on all Apple devices via the Apple App Store and all Android 1.5 and above devices in addition to allowing readers to buy, subscribe and read their favourite magazines from their Laptops and Desktops via any Internet browser for those who don’t own these devices and smartphones. It is a boon to readers and publishers alike and allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content that may not be available on the print versions.
Launched for the iPad on 16th June 2011, the Magzter platform reached the #1 Top Grossing Application status on Apple’s iPad App store in the News Category in India within a day, surpassing the big and established magazine applications of National Geographic, Time, Newsweek and others! The app has also surpassed the Wired magazine’s app in India for the number of downloads of the app itself and continues to be in the Top 10 on both iOS and Android Stores in many countries in South East Asia and in India as well!
The Android version of Magzter works on all Android 1.5 and above devices like Samsung Galaxy Tab, Motorola Xoom, Dell Streak, LG Optimus, among many others who use the Android Operating System.
With this initial success and cool user features like Facebook login, in-app purchasing, etc. Magzter is now on its way to the rest of the world to enable magazines worldwide to be able to easily publish their magazines and for users to find a plethora of magazines to choose from and to enjoy reading and archiving.
India is a country of 1.1 billion people of which 300 million read magazines across English and 15 other National languages. The 5 million Indian Diaspora living overseas are always looking to opportunities to connect back to their roots in India and to know the latest developments on news and events as they happen from countries far and wide. It is this strong connect with India that led to Magzter choosing the Indian market to start their Global Magazine store.
Starting with about 40 top Indian magazines across several genres only 3 months ago, Magzter has increased its portfolio of magazines to nearly 100 in a short time of 2 months!
English General Interest and News Magazines include the likes of India Today, Tehelka, Cooking & More, Media Voice, Page Seven, Dare, Impact, Inc., Industry 2.0, etc
Lifestyle & Fashion magazines include Asia Spa, Selling World Travel, Livingetc, Galatta Cinema, Man’s World, Shoes & Accessories, Eclectic Times, Frappe, Images Business of Fashion, etc
IT/Telecom magazines include PC Quest, My Mobile, DataQuest, IT Next, CTO Forum, Voice & Data, CFO, Digit, etc
Speciality magazines include Cricket Today, Car India, Upper Crest, Dogs & More, Global Gujarati (G2), Chitralekha (Gujarathi), Gossip Star (Thai), Candy (Thai)
Magzter also lets you subscribe to magazines, buy old issues, download and read magazines in off line mode so that you can read on the move where there is no internet.
Magazine publishers from all over the world are contacting Magzter to get on board this self-service, easy-to-use publishing platform that enables them to make their magazines available across all major mobile platforms starting with Apple and Android and looking to soon launch Magzter for Blackberry Playbook, Windows Mobile (Nokia), Symbian and Samsung’s new BADA platforms.
Publishers looking to increase revenue, reach and branding can turn to Magzter for an effective digital distribution channel, getting their publications in front of potential buyers without the hassle of printing and physical distribution. One of the most attractive features is the low time-to-market capability and the ability to gain global distribution at almost zero additional cost. The Magzter platform also provides publishers with sales reports so they can track their progress and success and also add on to their circulation numbers in order to earn more from advertisers.
“With the launch of Magzter, we’ve released a game-changing technology that recreates the way magazines are published and read. Magzter completely reproduces the comfort of the traditional reading experience, while still bringing the modern benefits of the digital platform. We are now entering the global market which is for our growth and we have been getting a ton of user requests to sign up international magazines as well – we are in touch with all top magazine publishers and they are all keen to come on board” said Girish Ramdas, Co-founder and CEO
“As a technology intensive application, Magzter is built in a way that enables publishers to manage their magazines in a seamless manner across multiple devices. It operates a simple self-serve online uploading platform where publishers can handle pricing, issue release, sales reports and much more in a quick and efficient way” said Vijayakumar Radhakrishnan, Co-founder and CTO
“The top publishers in the Indian market readily understood the value and potential of Magzter to bring them more revenues and reach globally and signed up but this is only the beginning, we are in advanced discussions with many more publishing groups in India and South East Asia who will be signing up with us over the next few weeks and our entry into the global market is our logical next step and we look forward to replicate our India success story globally as well” said the Head of Marketing and Sales for India and SE Asia, Srikanth Rajagopalan
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 2 MB
Pricing and Availability:
Magzter 1.1 is free and available worldwide exclusively through the App Store in the News category.
Magzter Inc. is a New York based company with sales offices in USA and India. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.