Appbackr Announces Biggest Campaign Ever For Cowboys & Aliens: The Kids

Palo Alto, California – Appbackr today launched its largest app campaign in the company’s 18-month history to raise $100,000 for “Cowboys & Aliens: The Kids.” The amount raised will help improve, develop and enhance their product and to provide it to all corners of the globe on as many devices as possible. The educational app book for children, produced by Orbit Media Group, LLC, is based on the new Universal movie Cowboys & Aliens, and New York Times best-selling graphic novel by Scott Mitchell Rosenberg.

Appbackr seeks individuals who are interesting in “backing” apps and employs “crowd funding” – the concept of rapidly socializing the app to large groups of people in relevant networks by providing valued content and rewards. Internet users can fund the app for as little as $23 on appbackr’s wholesale marketplace.

The money raised will be invested to improve, develop and enhance the product and to provide it to all corners of the globe on as many devices as possible. The backer in turn will make a profit when the app goes into iTunes and is downloaded. The app retails for $4.99 with a planned launched on iTunes on August 2.

“Appbackr works to engage fans in promoting and profiting apps that they love. We are very proud to be launching Cowboys & Aliens: The Kids app book on appbackr. We want to involve fans worldwide to be part of the social publishing revolution”, says Trevor Cornwell, founder and CEO of appbackr.

“We are excited about working with appbackr to help extend the reach of “Cowboys & Aliens: The Kids” into a community of forward-thinking investors,” said Chris Adams, founder of Orbit Media Group. “As the app has so many ground-breaking features and functionality, plus a global partnership with Starlight Children’s Foundation, it was natural for us to embrace further innovation through crowd-funding as part of our strategy.”

Orbit will make a donation from each sale of “Cowboys & Aliens: The Kids” to the Starlight Foundation to continue its mission of brightening the world for seriously ill children. The app will serve a dual purpose providing entertainment for the general public and helping better the lives of the seriously ill children and families Starlight serves.

The app’s story revolves around three children – a Western cowboy, a Native American, and a space alien – who meet and become friends while their parents are away battling for the future of the world. The characters find common ground across race, color, creed, language and species. The App Book features a breadth of voice narration, painting functionality, sharing and customization of characters using photos from one’s photo library, plus social sharing via Facebook, Twitter and e-mail.

The team behind the “Cowboys & Aliens: The Kids” app is Platinum Studios, Orbit Media Group, ISBX, and hub4content.

About Orbit Media Group:

Orbit Media Group, LLC is a boutique consulting firm/idea factory/product and business accelerator global partners and clients seeking to bring the best ideas, people and products to the market fast. Orbit Media Group is proud to be working with Australian company hub4content to bring this App to life around the world.

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For nearly 30 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom.

About Platinum Studios, Inc:

Platinum Studios (OTCBB: PDOS) is an entertainment company that controls an international library of over 5,000 comic book characters from all over the world, which it adapts, produces and licenses for all forms of media including print, film, online, mobile / wireless, gaming, and merchandising.

In addition to “Cowboys & Aliens,” Platinum Studios is developing “Unique” at Walt Disney Pictures with “Harry Potter” producer David Heyman producing alongside Platinum Studios CEO Scott Mitchell Rosenberg, “Vice” with producer Andrew Lazar and Top Cow Productions, Inc., a feature film project at Sony Pictures Animation, and “Blood Nation” with producer Alexandra Milchan. In addition, Platinum is developing “MetaDocs” for TV with Syfy, FremantleMedia and Landscape Entertainment. Platinum Studios – Comics Fueling Media EVERYWHERE!

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Appbackr Inc. is a privately-funded startup based in Palo Alto, CA. The first wholesale marketplace for apps, appbackr’s approach revolutionizes the mobile industry by solving common funding and distribution problems. App developers use appbackr to fund development and marketing by wholesaling their apps to users. When the app sells in a retail app store, the users make money. When the backrs have been paid, the developer reverts to the normal distribution method. Appbackr enables app developers to raise lump sum cash without giving up equity in the company or product. Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award, the company was also selected as an AlwaysOn Global 250 Company and AlwaysOn OnMobile 100. Copyright (C) 2011 Appbackr Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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