Control the rush hour with Neon Play’s new iPhone game Traffic Panic

Cheltenham, United Kingdom – Neon Play, the UK mobile games studio behind the 10 billionth downloaded app Paper Glider, releases their latest iPhone game, Traffic Panic. The free game has already topped the free Games charts around the world. The simple, fun and very addictive game is free to download and has six different street environments. Since its launch 10 days ago, Traffic Panic has shot to the top of the free Games charts around the world, including the UK, Australia and Canada. It is currently rocketing up the USA charts.

Traffic Panic’s dark and moody in-game visuals resonate the style of the early Grand Theft Auto series, with an aerial view of bisecting highways. The aim of the game is to control the traffic lights to manage the traffic flow across the highways. Players have to make split-second decisions to keep the traffic flowing smoothly and avoid huge accidents, traffic jams and crashes.

Players control the traffic lights by tapping the screen which changes the lights from green to red and vice versa. The quicker the player safely crosses the traffic, the more points are awarded. If a vehicle crosses the highway without stopping at the lights, players are rewarded with double points.

The Traffic Panic app is free to download and players can earn coins by playing the game and unlock further levels. Or they can quickly buy their own coins via in-app purchase. Neon Play is currently creating an update to the game with new city environments in Miami and London, plus players will be able to earn or buy coins to unlock in-game features, boosts and traffic-flowing aids.

The game features live global leaderboards using Apple’s social gaming network Game Center. Players can also compete against friends by posting their scores on Twitter and Facebook.

Oli Christie, CEO of Neon Play commented, “We’re delighted by the initial success of Traffic Panic going to the top of the free App Store charts globally and hope that many more players enjoy the simple and addictive gameplay. With over 9 million app downloads of Neon Play apps, we hope that Traffic Panic becomes another App Store success story.”

Device Requirements
* iPhone, iPod touch and iPad
* Requires iOS 3.0 or later
* 16.5MB

Pricing and Availability
Traffic Panic 1.0 is free to download and available worldwide exclusively though the App Store in the Games category.

Neon Play
Traffic Panic 1.0
Download from iTunes
App Icon
Screenshots (zip)
Press Kit (zip)

Based in Cirencester, Glos, United Kingdom, Neon Play Ltd is a privately held mobile games studio founded by Oli Christie. Neon Play makes iPhone games and apps and works with a variety of partners with the aim to launch the most addictive and fun games on the Apple App Store. Copyright (C) 2011 Neon Play Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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