Black Eye Peas releases World’s First 360-degree view music video app

When it comes to Augmented Reality apps on the iDevice, it seems that we’re only scratching the surface of what can be achieved with this technology. We’ve seen AR apps for gaming, finding places near you and much more. Now you can add another unique experience to the list as BEP have released the world’s first 360 degree view of their music video from the hit single The Time (Dirty Bit). With BEP360, users will be able to move around their iPhones and iPod Touches and feel as though they’re right in middle of the video shoot. Pan left to see, pan right to see Fergie…you get the idea.

The app goes for $2.99 and comes with other neat features, including the ability to point your iDevice camera at the album cover of The Beginning and see BEP avatars dancing to the beat. Check out the video demo and more after the gap!

BEP360 Talent Media, BEP360, 171 MB – $2.99

Point your iPhone onto the CD a virtual 3D character appears and the music starts

Press Release


New “BEP360” App for iPad, iPhone and iPod touch Takes Fans Inside “The Time (Dirty Bit)” with 360-Degree Motion Control and Augmented Reality Developed by Peas Front Man
LOS ANGELES January 24, 2010 – Music industry pioneer and front man of The Black Eyed Peas,, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree  universe of the legendary music group.  Featuring the world`s first 360-degree view music video (“The Time 360”), BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”, now available on Interscope Records.

BEP360 is the first release from will.i.apps,`s new digital media production entity dedicated to pioneering and producing application-based entertainment experiences.  BEP360 is the first in a line of upcoming applications that will converge the worlds of creativity, music and advanced digital technologies.

Thirty years after the first music video aired on MTV, the will.i.apps team has reinvented how fans can be further immersed in the world of their favorite artists by pointing and swinging an iPhone, iPod touch or iPad around a 360-degree axis that then changes the point of view. An entirely new form of music video, BEP360 uses digital teleportation to take fans deeper inside the world of The Black Eyed Peas. A demo of BEP360 app featuring The Black Eyed Peas and the making-of behind the scenes video can be seen at:

“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It`s a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together,”

Key Features of BEP360

·      Point iPad, iPhone and iPod touch device at the cover artwork of the band`s latest album, The Beginning (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat

·      Direct a virtual photo session with Fergie,, & Taboo allowing users to capture their own shots and share them.

·      Stay up to date on everything about the Peas via an aggregated Twitter feed

·      Play an addictive Peas-inspired puzzle game

·      View pictures and comments posted by other BEP360 app users on a virtual earth
The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or

will.i.apps partnered with metaio to facilitate the cutting edge augmented reality experience bringing the Peas into the fans world. 3D360, the technology leader in 3D360 video was also part of the team that pioneered this ground breaking platform allowing capture, and then play back of the unique 360 degree video.  “We are thrilled to have the opportunity to allow fans to get closer to The Black Eyed Peas and realize`s vision of the first mobile 3D360 music video,” commented 3D360 CEO Myles McGovern.

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