Award-winning Prince Bear and Pauper Bear debuts in iTunes Store

Singapore – Axion Books today is pleased to announce the release of popular award-winning picture book Prince Bear & Pauper Bear 1.0 in e-book format for iPhone, iPod touch and Prince Bear & Pauper Bear HD 1.0 for iPad users.

Winner of the Bronze Medal at the IPPY Awards (the world’s largest book awards), Prince Bear & Pauper Bear is a story about love and second chances. Pauper Bear, a teddy without a mouth, longs to be loved, whilst Prince Bear loves only himself. Pauper Bear’s chance finally comes when a little boy brings him back and repairs him whilst Prince Bear ends up in the home of a girl who forgets about him. Both bears meet a year later, changed by the different turns in their lives, and come to experience love and friendship with new perspectives.

Prince Bear & Pauper Bear, Axion Books’ first e-storybook release, marks its foray into the exciting book Apps market. Published by Mustard Seed Books, Prince Bear & Pauper Bear has sold over 3,000 copies in Singapore to date. It has also been converted into cartoon animation by acclaimed animation studio Peach Blossom and is available on DVD together for sale with the book. Korean translation rights have also been recently sold and the Korean edition of the book will be available next year.

App features:
* Beautiful illustrations, professional narration, fun sound effects and lovely animation

Three modes of reading to suit children of different ages:
* “Read Myself” – Reads like a traditional e-book
* “Read To Me” – Each word is highlighted as the story is narrated and the reader turns the pages manually at his own pace
* “Read Automatically” – Automatically reads, highlights and turns the pages. Suitable for very young children

About The Author
“Emily has blazed the trail as the first outside North America to win 3 IPPY awards in the children’s books category during the competition’s 14 years running,” said IPPY Awards Director Jim Barnes. “This is a testament to the quality of her wonderful books which we recommend and hope will be read by children all over the world.”

Emily is also the 1st in Southeast Asia to win the U.S. Moonbeam Children’s Book Awards. She wrote her first book Prince Bear & Pauper Bear as Awardee of Singapore’s First Time Writers and Illustrators Publishing Initiative in 2007, organized by the Media Development Authority of Singapore and National Book Development Council of Singapore.

Emily’s other books include:
* Bunny Finds The Right Stuff (IPPY Silver Medal Winner 2010)
* Just Teddy (IPPY Bronze Medal Winner 2009, ISLN’s Red Dot Awards shortlist 2009/2010)
* The Tale of Rusty Horse (Moonbeam Gold Medal Winner 2009)

Prince Bear and Pauper Bear 1.0
Purchase and Download
YouTube Video
App Icon

Axion Books, the subsidiary of Axion Logic, is focused on children’s e-books development and publishing. With extensive experience in the IT field, and expertise in illustrations through the KOEI game studios, they have now turned their focus on creating the highest quality e-books reading experience available for mobile platforms. Copyright (C) 2010 Axion Logic Pte Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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