Hasbro races Nintendo’s 3DS to market with the release of my3D Glasses for Apple’s iPhone and iPod touch

As reported by the Associated Press, Hasbro Inc. will bring direct competition to Nintendo and their handheld 3DS gaming market with the release of my3D Glasses for Apple’s iPhone and iPod touch.

Expected to release in the spring of 2011 for the low price of $30 (Nintendo’s 3DS releases in March of the same year for an expected retail price of $299), my3D has the added advantages of not only playing games in 3D, but giving you full 360 degree travel and entertainment experiences.

Hasbro has partnered with Dreamworks Animation for-as-yet unannounced content, along with the Los Angeles Convention Center and Visitors Bureau for travel experiences to locations such as the Wax Museum and Santa Monica Pier — with more locations expected to be announced soon.

The 3D device will also work with a 3-D television channel provided by Discovery. Sony and IMAX are expected to provide content before the end of next year.

My3D is in the shape of a pair of low cost binoculars or a 3-D viewmaster you may have played with as a child. It’s not yet clear how you will interact with games or even your media as your iDevice slides directly into the front of the my3D device.

3D in the palm of your hand is just around the corner, so keep you eyes locked on TMA as we’ll keep you up-to-date on this potentially game changing accessory.

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