ShopSavvy Barcode Technology Powers Consumer Reports Mobile Shopper App

Dallas, Texas – Big in Japan, the leader in barcode-powered shopping by mobile consumers, announced that Consumer Reports has incorporated ShopSavvy(R) barcode-scanning technology in its newly released iPhone app, Consumer Reports Mobile Shopper(TM). In addition, ShopSavvy’s 6.5 million users on the iPhone, Android and Nokia platforms will see a callout when they have scanned an item that Consumer Reports has tested, along with how many other models exist and have been tested in that category.

“We are delighted to work with Consumer Reports and to have our barcode-scanning technology used by their dedicated and highly informed subscriber base. Consumer Reports is well-known for its due diligence in assessing product and service quality, which makes their selection of the ShopSavvy ScannerKit SDK all the more impressive,” said Alexander Muse, co-founder of Big in Japan. “We are also pleased to be able to offer Consumer Reports information to ShopSavvy users; this represents another differentiator for our market-leading comparison-shopping app.”

Consumer Reports Mobile Shopper provides users with instant access to Ratings, Recommendations, Brand Reliability and Buying Advice on thousands of appliances, electronics, children’s products, car-related and home products. It is available for an introductory price of $9.99 (USD) for one year’s access in the iTunes Store.

“We can now put the power of Consumer Reports in consumers’ hands when they are at local retailers, enabling them to access Ratings, compare prices, locate better values and share recommendations,” said Jerry Steinbrink, vice president of publishing for Consumer Reports. “We consider it a highly promising media platform.”

Interested companies and developers can access Big in Japan’s ShopSavvy ScannerKit SDK online.

About Consumers Union:
Consumers Union, the publisher of Consumer Reports, is an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers. To achieve this mission, CU tests, informs, and protects. To maintain independence and impartiality, CU accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers. CU supports itself through the sale of information products and services, individual contributions, and a few noncommercial grants. CU’s flagship publication, Consumer Reports magazine, has a circulation of more than 4 million and continues to expand, while the magazine’s Web site has over 3.2 million paid subscribers and is the largest subscription-based Web site in the industry. In addition, CU has successfully launched and expanded Consumer Reports on Health, Consumer Reports Money Adviser, and, most recently, ShopSmart magazine.

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ShopSavvy ScannerKit SDK
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Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6.5 million users generating 50 million product scans per month through the company’s ShopSavvy(R) application and the applications of third-party licensees such as CNET and PriceGrabber. Big in Japan’s UPC/GPS mobile advertising framework reaches consumers at the point of highest purchase intent, sharing promotions, coupons and other relevant information about scanned products. Big in Japan maintains one of the largest price comparison engines for local and online retailers, with links to the pricing and inventory systems of 20,000 retailers worldwide. Big in Japan is funded and incubated by Architel, a Dallas-based managed services provider. Copyright (C) 2010 Big in Japan Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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