While previous iPhone 4 ads from Apple primarily focused on Facetime, the latest ad, dubbed “Every”, is all about the phone’s Retina Display. It’s hard not to notice the striking clarity of the screen when you first lay eyes on it. Doing everything from reading ebooks, surfing the web or playing Retina supported games just becomes that much more enjoyable. Sure the extra processing power, dual camera and Facetime are nice additions, but when it comes down to it, the Retina display is what makes the iPhone 4 such a special multimedia wonder. If you’ve yet to experience the display for yourself, take a look at Apple’s product page comparing the iPhone 3GS and iPhone 4′s screen via an interactive magnifying tool.