RateWatch for iPhone finds success with iAds: eCPM goes through the roof

Chandler, Arizona – RateWatch is MF Software’s free app for iPhone/iPod touch that gives you a quick view of the latest key interest rates and a daily calendar of the day’s economic indicators. It launched in 2008 and quickly garnered tens of thousands of downloads, generating revenue for MF Software through the use of mobile advertising networks like Google’s AdMob. “We found AdMob to be easy to integrate, but not very lucrative on average – our eCPM rate has hovered around $.50-$1 for years,” says founder Matthew Formica.

Like everyone else following the launch of Apple’s new iAd network, Matthew wondered how it would do compared to the existing heavyweights of the industry – and he has been pleasantly surprised. “What surprised us most was the eCPMs – consistently over $7 to this day.” Even with new less lucrative developer app ads now showing up on iAd, eCPMs remain over $7.00 with 60-70% fill rates for RateWatch.

With revenue up as much as 14x, MF Software is looking for new apps to take free to capitalize on iAd’s riches. Matthew continues: “For the first time, it makes more sense to provide an app free with advertising than to sell it for $.99!”

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later
* 1.5 MB

Pricing and Availability:
RateWatch 1.9.5 is free and available worldwide exclusively through the App Store in the Finance category. Download RateWatch today to see the iAds in action, and explore the latest mortgage rates, LIBOR rates, daily economic news, and more.

MF Software
RateWatch 1.9.5
Download from iTunes
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MF Software was founded in 2008 and is based in Chandler, AZ. It focuses on high quality applications for iPhone, iPod touch, and iPad, and its most well known app is Stock TickerPicker, consistently among the top-20 Finance apps on iPad. Copyright (C) 2008-2010 MF Software. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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