My Groups 1.2 for iPhone Brings Mass Texting To The Masses

Anthem, Arizona – Announcing that Light Switch Applications, the developer of My Groups, has released the latest update for iPhone users. My Groups 1.2 is an innovative and straightforward app that’s designed to ease the burden of Contact List Monotony, while streamlining and organizing your contacts in an easy to navigate format. My Groups 1.2 has the functionality required to manage social connections, yet is simple enough for non-techie people to use and love.

My Groups is advanced enough for the social world, but the user won’t need to be a computer engineer to be able to use it. Even those users with limited or no technical abilities can maneuver through it easily. My Groups gives people everything they could ever want in an organizational tool, while providing them with other straightforward and functional capabilities.

That was the goal of Brian Schmidt, CEO of Light Switch Applications. It was his quest to make an organizing app that would make finding contacts much easier without having to go through the entire list of contacts which is usually featured on mobile devices. Schmidt states, “This app was birthed from the frustration of organizing and effectively communicating with my personal, work, church, volunteer and social contacts. Before My Groups all my contacts were mashed together into one address list. When I would search for my family, I would have to sift through the piles of contacts with the same last name; therefore making communicating with my contacts an even more difficult task. Also, solving this issue was only half of the issue. I knew that if I created an app and expected my non-tech savvy wife to use it, it would have to be simple straight forward and functional”

Features that make My Groups 1.2 an invaluable productivity tool include:
* Create multiple groups of contacts
* Assign contact to more than one group
* Assign custom icon/picture to a group for easy identification
* Customize the arrangement of groups
* Allows multiple pages of groups
* Extended functionality to include, company….
* Add additional contacts to a group
* Delete contacts from a group
* Backup contacts in vCard and CSV file

* Export contact information for the entire group in CSV format
* Share groups of contacts via vCards
* Mass mail entire group with a push of a few buttons
* Mass text entire group with the push of a button (Standard texting, messaging, and data rates apply.)

* Familiar iPhone navigation
* Enhanced navigation capabilities

One of the most highly anticipated additions and functions to this update is the ability to mass communicate with groups of contacts via email or text messaging. This convenience will greatly improve communication between individuals, and revolutionize the way that people correspond with one another.

The trait that truly sets Light Switch Applications apart from other manufacturers is their dedication to their users. It is Brian Schmidt’s goal to continually strive to give their users complete satisfaction. “Light Switch Applications is dedicated to making the complicated simple by leveraging common user interface interactions that are familiar to users resulting in a fully functional application that meets the needs of the community. Backed by our honor to support and assist user for all our applications. The other issue that people are experiencing these days is the “dead” app. An iPhone app that has been launched and can be purchased but no support what so ever. Proving support to our users is a driving force within our company. Our desire is to offer support that is a class above our competition. We see our relationship with our customers as a long term one, one that will grow over time. We are not in this just for the quick win.”

Device Requirements:
* iPhone 3G, 3GS, 4
* Requires iPhone OS 4
* 0.9 MB

Pricing and Availability:
My Groups 1.2 is only $4.99 (USD) and available worldwide exclusively through the App Store in the Productivity category. Promo codes are available for qualified reviewers. Please specify the website or blog you represent when making your request.

My Groups 1.2
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Light Switch Applications is a startup application company founded in Anthem, AZ. Their mission is to create applications that are simple to use, straightforward in their presentation, and functional in filling the need in which it was designed for. Copyright (C) 2010 Mobile-App-Marketing-Makeover & Edward Turner. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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