From App Concept to Marketing and Download

London, United Kingdom – Grapple Mobile, the centre of excellence for cross-platform mobile app development, today announced a strategic partnership with to provide clients with a full service solution including development, distribution and promotion.

This alliance extends Grapple’s comprehensive business proposition that already encompasses cross platform development, verification, signing and submission to app stores, hosting and analytics. In addition to these services Grapple’s clients can now opt to engage in a targeted marketing strategy and campaign, devised and implemented by, to give their app maximum visibility in a competitive mobile app market place and the strongest potential for commercial success.

With over 200,000 iPhone apps available in the app store and over 50,000 in the Android Market a solid app marketing strategy can be crucial to achieving significant download figures.

Alistair Crane, Grapple Mobile CEO said “It is vital that all brands produce a well planned and executed marketing strategy around the launch of an app. This can make a huge difference to the number of downloads and subsequently to its success”

Oren Todoros, CEO added “We were keen to align ourselves with a company that had an established record of working with brands, businesses and agencies, offering reach and scale, so Grapple was the obvious choice.”

Grapple Mobile is already working with brands from all the major consumer sectors, content owners including record labels and publishing houses and recently announced partnerships with ten of Europe’s top media agencies including Ogilvy, McCann and BBH.

About Grapple Mobile:
Grapple Mobile, a Red Herring top 50 company, is recognised as a centre of excellence for mobile application development. Launched to brands and agencies in January 2010, Grapple includes 4 years and in excess of $9m in research and development to create unique patented technology that enables the quick, easy and cost effective production of high quality cross platform mobile applications. Grapple’s team of experts provide a full service offering guiding clients through the process from conception to verification, signing, submission and analytics.
Grapple Mobile bring apps to life by sparking conversations where it’s intended audience is participating through creating smart, tailor made marketing campaigns. Launched in early 2010, consists of a dedicated team of new media marketers and strategists. Services include mobile ad campaign creation and management, PR tactics, cross app marketing as well as working directly with mobile development teams from the ground up. Copyright (C) 2010 All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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