AT&T overhaul data plans; add iPhone tethering

Welcome to the 2000′s everyone! AT&T, that lumbering giant, has finally bolted upright and matched some features that other networks have offered for years. Perhaps the most important is their new data pricing, which under the new plan, no longer needs an economics degree to suss. America’s number two carrier reckon that 65% of users could ‘get by’ with the new 200MB DataPlus plan and 98% of users could get by on their 2GB DataPro plan. But as nice as their penny-pinching efforts may be, iPhone tethering will likely grab the headlines. Tethering has been available on better-built networks for a while now. But thanks to AT&T’s ehem… network strength, has kept the iPhone in the dark ages.

Tethering and Data plan details after the gap:

  • DataPlus. Provides 200 megabytes (MB) of data – for example, enough to send/receive 1,000 emails (no attachments), plus send/receive 150 emails with attachments, plus view 400 Web pages, plus post 50 photos on social media sites, plus watch 20 minutes of streaming video – for just $15 per month.** This plan, which can save customers up to 50 percent off their wireless data charges, is designed for people who primarily like to surf the web, send email and use social networking apps. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the cycle. Currently, 65 percent of AT&T smartphone customers use less than 200 MB of data per month on average.
  • DataPro. Provides 2 gigabytes (GB) of data – for example, enough to send/receive 10,000 emails (no attachments), plus send/receive 1,500 emails with attachments, plus view 4,000 Web pages, plus post 500 photos to social media sites, plus watch 200 minutes of streaming video – for $25 per month.** Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the cycle. Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.
  • Tethering. Smartphone customers – including iPhone customers – who choose the DataPro plan have the option to add tethering for an additional $20 per month. Tethering lets customers use their smartphones as a modem to provide a broadband connection for laptop computers, netbooks or other computing devices. Tethering for iPhones will be available when Apple releases iPhone OS 4 this summer.

Full details at AT&T

  • http://www.rexibit.com Matthew Watts

    That’s a pretty stupid pricing tier. Oh wait, we’re talking about AT&T. AT&T continues to blame smartphone users (mainly iPhone) for killing their data network, but it’s entirely based on how they structured data usage.

    If you are going to mandate that someone purchase a $30/month dataplan, yeah – they’ll use it as much as they can. All they had to do to curb usage was put this up:

    Use 100MB or less: $25 back each month.
    use 250MB or less: $20 back each month.
    Use 500MB or less: $10 back each month.

    Just adding that tier would encourage people to use their WiFi network as much as possible. They’d make all the money they are paying back in savings on their infrastructure wear-and-tear.

    I have yet to use more than 50MB in a month because I am in hotspots all day. The only time I really use it is when I am out visiting clients and need to show them stuff.

    The whole $15/month plan for only 200GB of bandwidth while $15 more will give you 2GB is ridiculous. If anything, that should just be a $5/month plan.

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