Spurred on by comedian Ellen DeGeneres’ recent repentance for her iPhone spoof, the Big Apple, Steve Jobs, will apologise for Apple’s spurious Get a Mac adverts. The now quaint campaign painted Microsoft-powered PC’s as hard to use, prone to viruses, and outmoded. Needless to say, Microsoft aren’t amused.
Similar to last year’s iPod touch P announcement, Steve Jobs, Mr. Macintosh himself, has officially retracted his company’s salacious campaign. He opened up to TMA via email with this poignant explanation:
Apple may rock, but its not cool what we did with the Get a Mac ads. I wanted to ‘boom!’ attack those bald Ballmer bas*ards at Microsoft for their incompetent dominance. Get a Mac did the trick. I mean, come on, Apple is way better. We got iPhoto and the world’s best most innovative music/movie/podcast/app/book/advertising/ripping software/genius/search engine installed on every Mac.
We’ve got no viruses. We’ve got no repellent Authorize or Deny system. But the really neat thing is that we still create new platforms. Think iPad. Think iPhone. Think Different.
Still though, I think we need to back off Microsoft. Apple may not be able to take a joke, but Microsoft can’t handle the competition or clever advertisement campaigns.
TouchMyApps (haha, love the name – it reminds me of… naw, shouldn’t say that), please get the word out. I really am humble pie.
Though a little late, look for Steve Jobs to apologise to Microsoft at the Steve Jobs Show aka the WWDC this summer.