mTrip and Falk CIS partner on Travel Guides for iPhone and iPod touch

Montreal, Canada – mTrip Travel Guide and Falk CIS have partnered to create the most interactive and content-rich travel product on the market to date. The official launch of mTrip Travel Guide is planned at the onset of Q2/2010 starting with city guides covering major European and US cities. The guides will be available on the iPhone and iPod touch in five languages: German, English, French, Spanish and Italian (Italian for European cities only).

mTrip sought out Falk CIS as its main content provider due to its long-standing reputation as a leading publisher specialized in the travel industry. Their expert, high-quality content makes them the perfect partner for mTrip. “Falk CIS provides multilingual, worldwide travel content with exclusive tips and recommendations of authors working locally on the ground. The content is based on MairDumont, Europe’s market leader for travel and leisure media, with, for instance, its printed travel guide books series MARCO POLO or DUMONT. Together with mTrip we want to create a Personal Travel Assistant that turns every city discovery into a unique experience.” says Patricia Ciaravolo, Sales Director for OEM Content Solutions of Falk CIS.

“mTrip Travel Guide has set out to reinvent the travel guide market with a more interactive, exciting approach. Our mission is to provide travellers with an improved and unforgettable trip experience,” says Frederic de Pardieu, Founder of mTrip. “Compared to the traditional paperback guidebooks, travel guides on smart phones and portable devices can offer additional features for travellers,” says de Pardieu. Utilizing advanced technologies from the latest smart phone developments, mTrip is positioned to be the leader in interactive travel guides.

About Falk CIS
Falk Content & Internet Solutions GmbH und Co. KG (Falk CIS), which is based in Ostfildern near Stuttgart, markets the high-quality content from the digital Travel Guides published by the MairDumont publishing group across all platforms. In addition, Falk CIS offers location-based services and provides both the content and the know-how in relation to the server architecture. With falk.de, Falk CIS operates one of the most popular German-language mobility platforms on the internet. The company also provides partner websites with a wide range of customised geo-information services. The main focus here is the Falk 2.0 map service.

mTrip

mTrip publishes interactive travel guides for smart phones and portable devices. With expert content and user-friendly functions, mTrip defines tourism for the modern age. A fresh new approach integrating professional content, geo-location, social networks and innovative features offers the user the most optimal travel experience. mTrip is clever, practical and avant-garde. Copyright (C) 2010 mTrip. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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