Profiting from Piracy – Tap Tap’s Revenge
Tap Tap Revenge is an addictive music game which appeals to all ages and players. No wonder it has been pirated nearly as much as it has been legitimately downloaded. But rather than sitting on their collective thumbs, Tapulous infused Tap Tap with a little wonder called in-app purchasing. Pirates too can enjoy padding dev’s pockets by buying virtual goods and songs in-app. OS 3.0 brought with it myriad new features, but this in-app purchasing alone may help devs recoup some of the losses incurred from rampant iPhone piracy.
If you care to see what all the fuss is about, try out one of Tapulous’ exciting Tap Tap games:
More after the gap:
Tapulous has been profitable since June of last year and boasts a user base of 25 million. In-app purchases can have great benefit to devs and artists alike because their customer base, is to some extent, locked in. Adverts and affiliate sales may well be the best tool savvy software devs have against the trend to take without paying.
Of course, some devs have noted that piracy doesn’t really hurt their bottom line. Many people pirate just for the sake of owning that game which everyone raves about; many people will never use that item and represent the smallest of threats to developers.[via mocoNews]