Wine Enthusiast Guide in Review – A personal sommelier in your pocket!


I love wine and simply can’t image my life without a glass of Cabernet after a hard day’s work. And the quality of wine matters so much. At the same time, I don’t earn enough to afford the really good stuff, so I often find myself wandering up and down the wine aisle at my local grocery store, trying to choose a bottle with a reasonable price/quality ratio. Well, MobilAge have provided Wine Enthusiast Guide (WEG) to help me and other poor sods like me.

The Wine Enthusiast Guide has more than 75 000 wine reviews to help you pick the wine for tonight. Unfortunately, the price is probably only valid in the USA because what I pay locally in Russia is about double. Otherwise, the list is very comprehensive and awe-inspiring; there is a heap of work which has gone into it. On the other hand, those wine-taster guys (yes, I DO know they are officially called sommeliers) have a great job, don’t they? They can even call in the morning and say, that they can’t come in today because they worked late the previous day.


WEG’s interface is split into 5 tabs. Probably the most used is the “Guide” tab. It contains the list of producers and allows you to drill down through brands and up to vintages. The actual series are noted as extra information only. This allows you to check the very bottle you are planning on purchasing. The quality of the reviews is top notch, providing enough information for you to make your decision. I do have to note that the guide is NOT stored in the app, requiring you to have internet connectivity in order to work.


The search/filter mechanism on the “Guide” tab, however, is not as good. I couldn’t find one my favourite wines for quite some time until I started browsing by the producer name. It turned out that the app does not search by the wine series’ name, only by the producer or brand. That means that the wine Concha Y Toro Casillero del Diablo Carmenere is searchable by “Concha Y Toro” or “Carmenere” but NOT “Casillero del Diablo” which would be most logical. Also, the search works on the “Starts with” principal, rather than “contains” which makes finding certain words a major pain.


Another way to browse the catalogue — which strangely enough, is placed in the search tab — is to filter wines using categories such as type, rating and, most importantly, price. It works as well as can be expected and I had no gripes with it. Another very useful feature is the ability to create your personal custom wine lists out of the whole collection, allowing you to note your favourite or least favourite wines, for example. Finally, you can check the vintages for various wineries across the globe to see how they compare over one another in a very user-friendly manner.


And last, but not least, the app features an extensive reference guide to more than 1400 wine-related terms, as well as 20 step-by-step guides for you to hone your wine-tasting skills, as well as numerous tips on the subject.

I would say that this application is a must have for anyone who values a good glass of wine. Yes, some aspects could use tweaking and the app could really benefit from barcode recognition or search and the price may be a bit high for the average consumer. But still, the Wine Enthusiast Guide can provide you with that little extra bit of help when you’re lost in the wine aisle.

With this I declare the Wine Enthusiast Guide officially touched.


App Summary
Title: Wine Enthusiast Guide (v.1.3) Developer: MobileAge
Price: $4.99 App Size: 1.7 MB
  • Vast selection of wines
  • Lots of useful information
  • Vintage comparison
  • Useful wine list functionality
  • A bit pricey for the average consumer
  • Search is often very difficult
  • Browsing wines requires internet access


A project manager in a major telecommunications supplier, an iPhone junkie and lately - a TMA editor. Love long walks on the beach and my wife, who is the most beautiful girl on the face of this planet. You can also follow me on twitter for all things iPhone and project management (and some personal stuff as well):

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