Developers submit apps to Apple for approval and if all goes well, are given an approximate window when their app will appear at the App Store. Recently, an app was given the nod by Apple and its developer told that by the end of the month, it would be at the App Store. Well, three days later, in the first half of the October, it showed up for purchase. For some developers, premature app releases may ease birthing pains, but for some, quite the opposite is true.
Apple have come under criticism for their approval process many times in the past for costly and long approval processes, or in worst-case scenarios, for neglecting to respond to developers at all. The most infamous rejection is Apple’s banning of Google’s Voice app and its derivatives. As internet’s biggest mogul, Google have been able to heap up both good and bad press regarding the issue, but smaller developers simply end up steamrolled by App Store decisions.
Imagine that your app has been approved by Apple to launch in two weeks. Your job is to get the App Store launch page ready with previewers’ reviews and quotes; you must do what you can to show that your app is worthwhile. Then, you find out that Apple, devious to their word, have published the app early, unadorned, and without backup. For reviewers, it means the necessary consolidation of work and possible re-write homework, extra headaches; and like the developer, a disrupted schedule.
Sadly this happens too often in a fad-fettered marketplace which relies on hype. “No hype for you!” say Apple in a one-ring-to-rule-them-all voice.
Apple’s derisory App Store approval process has been documented below at TouchMyApps:
Apple VS Google: Google voice pulled from App Store — Hottest Girls came and went — Soft Core porn for your 12 year old — No Approval from Apple costs Developer 600 000$ –