iPad, iProd, whatever – welcome to Apple’s caboose
Like any good fan site, TMA look expectantly toward extension of Apple’s iDevice range; whether that be a faster iPod, iPhone, the oft’ rumoured audiophile iDevice, or a tablet: any news is good news. Jeremy Horwitz of iLounge and Paul McDougall of Information Week may be on to something. With just a day between their reports, the couple pair partners colleagues respective editors have spouted some exciting tid bits concerning the elusive and storied tablet Mac.
Firstly, iLounge gauge the strength of their rumour on a proven contact: an inside jobber who specialises in turning out accurate secrets. Her/his former work is none less than the accurate prediction of: Nano 5G, iPhone 3GS and the Chinese debut of the iPhone.Below are a few ostensible specifications which mark this Duke Nukem Forever of a tirelessly rumoured and debut-less hardware.
- Possible 10,7 inch screen
- iPhone OS
- Two G flavours: 3G and naked
- Possible 720p resolution with ~7x the touchable area (more to touch = more to love)
- Possible January announcement with distribution coming in June
That is the story as far as iLounge is concerned. Click here for the entire article.
Secondly, Information Week come with this story: Michael Tchao, a former executive at Apple has been rehired. But nothing is as simple as it looks with Apple. Mr. Tchao formerly worked on the fabulous, but ultimately ill-fated Newton handheld computer. The device made the silliest of debuts in Segal’s Under Siege, a laughably awful film about Segal and nothing else. While the device failed, its legacy lives on, especially in Apple fans who have tasted what Apple can do with a pocketable device: the iPhone.
After a couple of years, loads of tweaks and 3 hardware revisions, the iPhone is ready to evolve; if Apple draw inspiration from the past, so be it. A new debut might just throw humanity back into bipedal sentience rather than the unfeeling, hypnotic addiction to chair/desk/computer screen.
Having rehired Tchao, Apple obviously are digging through the past to apply their current expertise and strategy to an item which is ripe for today. Click here for the entire article.
What iLounge and Information Week have forgotten, however, is that Apple cannot make ‘another’ tablet. They cannot slap OSX into a touch screen box and call it innovation. It behooves the company to do things differently, to ‘think different’ not to think differently. When they debuted the iPod, Apple didn’t just one-up the companies who came before: the redesigned a platform which was failing to overthrow MD/CD players of the day. Years later and the iPod has defined its own space in the market, overthrowing prior moguls and calling designers from across the globe to imitate rather than innovate. This legacy is based on Apple’s credence that different, not better, is the best marketable solution.
Apple won’t just release a cheap, touchable OSX box which caters to big-thumbed granpa’s and geeks. It will be a device worth owning: A. because it won’t pay homage to past blunders by other companies B. because it will redefine a market and a failing hardware niche C. because it is Apple. The Cupertino company fail when they emulate the market; they will never be able to offer products at the same prices or cater to the same market. Apple is/are Apple. They wear turtle necked shirts and jeans and produce realistic, consumer-oriented products. Apple care too much to make another tablet; their designs are one of a kind. From the ground up, Apple support Apple. They do not make clones, rip offs, or wannabe products and won’t start because Microsoft’s Steve Balmer dances like a monkey, decrying Apple as expensive.
When the iPad, tablet, or netbook emerge, it won’t be ‘another’ anything: it will be *coin your own phrase here* which the world will always remember. Whereas the Newton was a fine, but flawed product, Apple 2.0′s next — thing — will make an indelible and enviable mark on the market and with its competitors who will flounder in order to react. We are in Apple’s caboose now; it’s time to trust the conductor.