Microsoft on the iPhone – Badda boom, badda bing!


Have you tried out Microsoft’s new beta search engine, bing? If not, it is actually worth a shot. While typing (I still do that) in Safari’s address bar, or using the browser’s built in search field feels more natural after years of complacent surfing, I will admit that has some benefits. Microsoft are hoping that users will discover not only via computers, but via Apple’s iDevice. They released an SDK which should help developers add Bing functionality to iPhone applications.

While a laudable effort, there are a couple of problems Microsoft will likely face in order for bing and its SDK to be adopted on the iPhone. The first is Apple’s staunch defensiveness. The Cupertino company are known to fiercely protect native iPhone features, rejecting apps which mimic or divert attention away from core software. The most recently publicised case is Apple’s rejection of Google’s Voice app and subsequent removal of related apps from the App Store. Though Apple’s relationship with the search giant has suffered lately, it is certainly much more cozy than with Microsoft, a relationship which has been on the rocks since Microsoft split away from Apple to create its own operating system, Windows.

The issue which Microsoft face is that in order to utilise, developers will have to study yet another SDK. Even if Apple were to approve apps which utilise its archrival’s search engine, adding bing functionality to apps requires another step from developers; a step which may discourage widespread adoption.

Apple’s new operating system, Snow Leopard, debuts today with support for Microsoft Exchange, an indication that the relationship between the two companies is on the mend. As in many areas, new steps must be taken carefully. Along the same lines, the iPhone is still new and making impressions upon a still-hungry market. If Apple can make choices which bring its customers more choices, it will cement is leading position.

The SDK can be downloaded from

  • Bing search engine gives almost the same search results as Google. Looks like Google will now have a tough competition when it comes to search engine technology.

  • Actually, from just a quick glance at searches which come into TMA, it is gathering quite a following – for good or bad.

  • Tit for tat I would say. While I prefer the simple Google interface for a majority of searches, Bing is more of an experience, mounting the user closer to a variety of items under its control and the engine is set up for generating ad revenue better. That isn’t a good thing, but it does provide lazy surfers a way to continue their slothful graze across the internets.

  • i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.

  • BING search engine is just as good as Google. In my own personal experience, Google does give more releveant search result than Bing but the difference is very small. **

  • Tom

    i am a user of Microsofts BING search engine and it is as good as google search. for searching blogs, i think google gives more relevant search results compared bing.

  • my default search engine is Yahoo but now i am using BING because it is much better than Yahoo. i heard that Bing search engine would power Yahoo search also.

  • I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.

  • Kylie Sanchez

    I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good.

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