Okay, so which TouchMyApp reader won? Was it you in the Where’s Waldo hat? Probably not. The odds for winning fit somewhere just below getting struck by lightning whilst accepting a Jackpot Lottery ticket and being saved from a death-jump by flying pigs.
The now closed contest has been a great appreciative move by Apple toward App Store customers and a charitable opening for those who don’t want to buy apps but still participate. Well, the contest is over and the time for retrospect has begun.
In just nine months, Apple have facilitated the download of one Billion apps, created a rapidly growing sub-niche within software development and made some very rich people. This has largely been accomplished amidst a worldwide economic downturn where buyers are protective of their outgoing funds. Success of course has hinged on many factors such as hype, viral marketing and simply fine programming.
Sites like ours and many others have sprung up with their own unique flavours to cater to readers who cannot quench their thirst for more and more apps. In these past nine months, I have personally been overjoyed, overwhelmed and incensed at some of Apple’s approval decisions, but overall, the App Store has blessed the internet, mobile phone users and geeks of all persuasions with a cheaper, more environmentally friendly method to play games, read books and enjoy a digital lifestyle.